Instagram: Client Mathematic.tv / Meta

We shot this in Austin, TX, over two weeks in April. The campaign concept was that there were several stories across many spots of kids connecting and making friends. We follow different characters as they build relationships across several spots, and all the spots culminate in a big party. It was supposed to look like it was told from Instagram stories so that you see Instagram's point of view, literally through the camera. The original concept was that there would be a 2D overlay. But the clients from Meta wanted to ensure we had the flexibility to take it into a 3D world.